Kim Garcia
Marketing executive
Marketing strategist bringing solutions to life that make the world a safer place to live, work, and play.
About Me
As a kid, I dreamed of being a bus driver. Picture this: our couch was my school bus, a dinner plate served as my steering wheel, and cereal boxes and stuffed animals were my excited passengers on imaginary journeys to parts unknown.
Today, I channel that childhood enthusiasm into driving marketing strategies that fuel growth and elevate brand visibility. I'm all about bringing customers and partners along on awesome rides with brands and tech solutions they can trust.
I am also an organizational whiz who can boost department efficiencies without sacrificing any of that creative spark (one of my many superpowers). As a leader, I bring a compassionate and inclusive touch along with a keen eye for spotting and nurturing the potential in others.
(she/her)
say hello to my dog
Skills
Areas of expertise
- Marketing Strategy
- B2B / SaaS Marketing
- Channel and Partner Marketing
- Content Marketing
- Public and Media Relations
- Content Marketing
- Copywriting
- Corporate Communications
- Branding and Brand Management
- Product Marketing
- Event Marketing and Planning
- Management and Leadership
signature strengths
Collaborator and Team Player
I assume positive intent when working with others.
Organizer at Heart
I have a gift for creating processes and tools to support efficiencies at scale without hindering creativity.
Self-Directed
I dig into issues and focus on getting the right things done on time.
Emotionally Intelligent Leader
I am a highly introspective, compassionate and inclusive leader who can rally a team.
Relevant Experience
2019 - 2024
Director of Marketing
RemoteLock
Oversaw media relations, corporate communications, partner marketing engagement, channel marketing and events/tradeshows for access control SaaS company.
2011 - present
Marketing Strategist
Freelance
Provide strategic marketing, branding, public relations, and copywriting expertise for small and mid-sized businesses and non-profits.
2014 - 2019
Director of Marketing
PSA Security Network
Developed corporate marketing strategy and guided the execution of all marketing, public relations, and corporate event initiatives for the world's largest professional security systems integrator consortium.
2013 - 2014
Marketing Communications Manager
PCS Ferguson
Managed product marketing and corporate communications programs for industry-leading artificial lift manufacturer in the oil and gas upstream sector.
2009 - 2013
Marketing Manager
Inovonics Wireless
Created and managed all marketing communications for wireless manufacturer for security, multifamily submetering, and senior care markets.
2007 - 2009
Channel Marketing Manager
Inovonics Wireless
Created and executed joint go-to-market programs, promotions, and events with channel distributors and national account partners across various vertical markets to drive lead generation.
2005 - 2007
Corporate Account Manager
Inovonics Wireless
Identified new sales opportunities and developed enduring relationships with customers in high-tech B2B for security and OEM applications.
Education & Volunteering
Master's Degree in Technical Communication
(Communication Management)
Colorado State University, 2005
Magna Cum Laude
Bachelor's Degree in Communication
Regis University, 2002
Magna Cum Laude
Lambda Pi Eta - National Communication Association Honor Society
Women in Security - UpliftHER Committee
Volunteer
September 2020 - present
The Security Industry Association's (SIA's) Women in Security Forum is a gender-inclusive group whose mission is to engage all security professionals to promote, recruit and cultivate the leadership of women for a more inclusive and diversified industry.
Mission 500
Executive Board Member
May 2018 - April 2019
Mission 500 is a nonprofit 501(c)3 organization that works closely with the security industry to serve the needs of children living in severe poverty across the United States.
Selected Works
Endorsements
"Kim has a natural gift of understanding the goals and essence of her clients and to effectively present information and ideas that are clear, succinct, simple, and elegant. She never ceases to amaze me with her ideas, energy, and knowledge regardless of the type of projects that are presented to her. You can see her passion for what she does through the commitment and dedication that she gives to each and every project."
CHuong Le
Founder, 3i Law
"Kim has a deeply developed marketing acumen...The scope of her understanding and experience makes her a very strong and valuable marketing leader within the marketing team, across the company, and with external partners. Kim also really knows brand building. She led the project to develop our brand positioning including research / insight gathering, data analysis, stakeholder engagement, evaluation of options, positioning refinement, and staff engagement. The result was a positioning platform that was aspirational yet grounded in a core truth of the company and aligned with where it wanted to go in the future. "
Brad Mushovic
Chief Marketing Officer, RemoteLock
A skilled strategist, Kim's always professional and well prepared, shows up with smart ideas and sharp insights, and asks all of the right questions. Bringing the highest level of talent and dedication to her work, she raises the bar for those around her, while inspiring them to also contribute to their full potential. Well versed in digital and traditional marketing strategies, Kim has the confidence and the chops to figure out any challenge, do so with a positive attitude, and rally her team into action. Both analytical and creative, she's equally adept at leading research project and conducting data deep dives as she is at developing branding strategy and coming up with the big ideas. Beyond her notable leadership and marketing abilities, Kim is a genuinely kind and thoughtful person, who's whipsmart, funny, and a pleasure to work with.
Julie Wienen Withrow
VP of Marketing & Communications, PCS Ferguson
"Kim is a strategic marketing leader who knows how to get results. She understands the delicate balance between seeing the big picture and taking action to get things done. As a leader, she cultivates a positive, passionate and collaborative working environment. Kim is an incredible motivator and always empowers her team to be bold, discover their strengths and identify new areas for growth. She is a true champion for her team and holds a wealth of marketing knowledge."
christin jeffers
Content Manager, Former Direct Report
"I have always known Kim to possess superior organization and communication skills, and upon starting my landscape design business, I had no doubt about utilizing her expertise in marketing to develop my company’s budding marketing strategy. Her knowledge was invaluable in the evolution of my business’ branding and logo development, not to mention her dedication in the creation of the company website. Kim combined her resourcefulness in learning about the landscape industry with her professional expertise to create an effective and elegant representation of my company and its goals."
Courtney Sikora
Owner, Inscape Outdoor Design
Connect with me!
Kim Garcia
kim.garcia@outlook.com
(303) 324-1977
